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Practical notes on SEO, paid media, branding and web performance — from the people running the campaigns.

Featured · Paid Media

Rakshabandhan ......demo

The Rakshabandhan buying window is short, front-loaded and unforgiving. Most of the spend that works is committed before the festival week, not during it.

Performance Team 1 min read

One useful email a month

What we learned running campaigns last month, written up honestly. No pitches.