Growth Marketing

Google Ads

Search, Shopping, Performance Max and YouTube campaigns built to capture demand at the moment of intent.

Overview

What Google Ads looks like with us

Search is where intent lives. We build tightly themed campaigns, ruthless negative keyword lists and conversion tracking you can trust — then optimise toward qualified leads rather than clicks.

What you get

  • Search, Shopping, Performance Max and YouTube under one strategy
  • Conversion tracking and offline conversion imports configured properly
  • Aggressive negative keyword management to stop wasted spend
  • Ad copy and extension testing on a fixed cadence
  • Landing page and Quality Score improvements
  • Bid strategy tuned to target CPA or ROAS, reviewed weekly

Talk to a Google Ads specialist

A 30-minute call, no pitch deck. We will review what you have and tell you the two or three changes that would move the needle first.

Book a Free Strategy Call

Every engagement is scoped after the call, so the quote reflects your situation rather than a package we made up in advance.

Process

How we deliver it

Every stage has an owner, a deadline and an output you can look at.

01

Account audit

We map wasted spend, tracking gaps and structural problems before rebuilding.

02

Keyword and competitor research

Commercial intent terms mapped to campaigns, ad groups and landing pages.

03

Build and launch

Clean structure, tight ad groups, complete extension coverage.

04

Optimise

Search term mining, bid adjustments and creative testing every week.

05

Scale

Expand into Shopping, PMax and YouTube once search economics are proven.

FAQ

Google Ads — questions we get asked

Often, yes. We start with an audit and only rebuild where the existing structure genuinely blocks performance — history has value and we would rather keep it.

Yes, with proper asset groups, audience signals and brand exclusions so PMax does not simply harvest traffic you were already getting for free.
Ready when you are

Ready to get serious about Google Ads?

Book a free 30-minute strategy call. We will audit your current funnel and show you exactly where the growth is hiding — no obligation, no pitch deck.